Asynq Family is now Familia
Familia (formerly Asynq Family) is the new name for the family planner we have been building and using at home.
The name is changing, but the reason for the product is not. We still believe most family stress does not come from people not caring enough. It comes from important practical things living in the wrong place: in one person's memory, in a chat thread, in a school email, on a paper note, in a photo, or in the sentence "I told you already."
Familia is our attempt to give those things a better home.
Why rename the app
Asynq Family started as a very practical tool for our own family. We needed a place for the things that were too operational for a classic calendar and too important to leave scattered across messages.
Who is picking up the kids?
What still needs to happen today?
Which agreement did we actually make?
Where is the barcode, photo, instruction, or note someone will need later?
What is coming up that affects the rhythm of the household, even if it is not a formal event?
The app worked well enough that it became part of our daily family routine. That changed how we thought about it. If a small product can reduce friction in our own home, it may be useful to other families too.
That is why the app is moving from a private, personal project into a product we want to make available more broadly. The new name, Familia, is simpler, warmer, and easier to remember. It also fits the product better: this is not an enterprise scheduling tool with a family theme. It is a family-first operating board for everyday life.
What Familia is built for
Familia is not trying to be another calendar.
Calendars are good for meetings, appointments, and time blocks. Families need that, but they also need more. They need shared responsibilities, reminders, plans, shopping lists, attachments, agreements, and a clear view of what needs attention today.
That is the core idea behind Familia: make family logistics visible, shared, and easy to act on.
The Today view is for the immediate rhythm of the household. Plans help with upcoming logistics, errands, school events, activities, travel, and coverage. Responsibilities and agreements make recurring work explicit. Shared lists keep practical work out of someone's private notes app. Attachments give photos, barcodes, screenshots, and instructions a place next to the task or plan they belong to.
Smart capture is there for the moments when structured entry is too slow. You can speak, paste text, or use a photo, and Familia can turn that input into clearer family actions. The goal is not to add AI for its own sake. The goal is to make capture fast enough that important things actually get written down.
Free should be useful
One important change is that the Free plan now has no task and plan limits.
That matters. A family planner that runs out after a handful of tasks is not a real family planner. If the product is supposed to help a household become clearer, the basic manual workflow needs to be genuinely usable.
So Free now supports unlimited manual tasks and plans. You can use Familia as a shared family board without paying just to keep adding normal items.
Smart and AI features are different. They have real infrastructure costs, so the Free plan includes limited AI credits for trying smart capture. That gives families a practical way to see whether voice, text, and photo capture fit their routine before deciding whether Smart is worth it.
The distinction is simple:
- manual family planning should be broadly available;
- smart capture should be easy to try;
- heavier AI and desktop assistant workflows belong in the paid plan.
Why the product still starts on iPhone
Familia remains mobile-first.
The reason is practical. Family coordination happens in the moment: after school pickup, during breakfast, while reading a message from a teacher, in the car before leaving, or when someone remembers the thing that must not be forgotten tomorrow. The phone is where those moments happen.
The web companion exists for larger-screen planning, especially when a family wants to review the board, clean things up, or plan ahead from a desktop. It is paired from the mobile app, currently on iOS, because the phone is still the trusted primary surface.
This also keeps the product model honest. Familia is not trying to become a heavy project management system. It should stay fast enough for the kitchen counter and structured enough for a busy week.
What changes now
You will see the Familia name and new logo across the website, app surfaces, screenshots, and public writing. During the transition we will keep saying that Asynq Family is now Familia, so existing users and older links still make sense.
The product direction is also getting clearer:
- a calmer family-board identity;
- stronger emphasis on Today, Plans, responsibilities, reminders, and shared lists;
- more visible product screenshots instead of generic lifestyle imagery;
- Free as a real manual planning tier;
- Smart as the upgrade for AI capture, web companion, and compatible assistant workflows.
We are still early, and there is a lot to improve. But the principle is stable: the app should reduce the mental load of running a family by moving practical expectations out of memory and into a shared place.
That is what we needed at home.
Now we want more families to be able to try it.
Welcome to Familia.